Of any year to be named America’s Most Trusted® Home Builder, this year is the most important, because it signifies that we continued earning our customers’ trust during a pandemic—and when they needed it most. After being recognized with this momentous award for six years in a row, it’s fair to say this distinction is far more than an award. Being trusted is simply who we are.
Sheryl Palmer, Taylor Morrison Chairman and CEO
Cultivating our consumers’ trust has never been more important than during a year of uncertainty and unpredictability. Taylor Morrison has built a foundation based on trust and home shoppers have continued to place their trust in us—propelling the company to the top of the national rankings yet again. For the sixth year in a row, we have been named America’s Most Trusted® Home Builder by Lifestory Research.
For Taylor Morrison, being named America’s Most Trusted® serves a greater purpose and has a much deeper meaning for our organization and our brand. It’s not easy to enhance customer trust in a pandemic era, in fact, it’s hard work and the company has proven time and time again to be up for the challenge. Our trustworthy reputation was furthered even more in the virtual world—offering our customers a variety of innovative tools to shop for their dream home safely and conveniently, including virtual tours, self-guided tours and home reservations. And Taylor Morrison’s brand-new healthy homes brand—TM LiveWell™, which is focused on healthier air, cleaner water and safer paint, took our commitment to our consumers’ health one step further.
Following a year in which people turned to those they most trust, Taylor Morrison once again was the homebuilder brand consumers continued to admire and rely on. In a year with so much uncertainty, we applaud Taylor Morrison in retaining the top rank as the America’s Most Trusted Home Builder for the sixth consecutive year.”
Eric Snider, Lifestory Research President and Chief Research Officer
America’s Most Trusted® Home Builder by Lifestory Research is an annual study where nearly 50,000 home shoppers rate the trustworthiness of homebuilders in the top U.S. housing markets. And this year, Taylor Morrison captured its highest Net Trust Index Score since claiming the title back in 2016.
We know trust isn’t easily granted, it’s something that has to be earned and that’s no easy feat. But it’s a challenge Taylor Morrison has accepted and excels in every year. We’re honored you have chosen to place your trust in us. To learn more about us, our brand purpose and what prompts consumers to choose Taylor Morrison, visit us today.
Taylor Morrison received the highest numerical score in the proprietary Lifestory Research 2016, 2017, 2018, 2019, 2020, and 2021 America’s Most Trusted® Home Builder study. Study results are based on experiences and perceptions of people surveyed. Your experiences may vary. Visit www.lifestoryresearch.com.