Housing finance companies will be watching all-in-one real-estate players carefully going into 2022 as they continue to gain momentum, according to a recent Arizent survey.

More than half, or 54%, expect one-stop shops, in which residential real-estate buying is centralized with related services included, to be the biggest potential industry disruptor in the next three years, and residential real estate finance companies are in the midst of working out how to position themselves in light of that shift.

The Arizent survey’s mortgage industry respondents came from both nonbanks (29%) and banks (42%) and also included mortgage brokers (15%) mortgage insurance companies (7%), mortgage tech providers (5%) and government and title insurance professionals (2%).

“Some mortgage companies don’t have the ability to offer multiple products, but what they will increasingly do is offer multiple ancillary services around their core offering that those companies can use,” said Allen Price, senior vice president at BSI Financial. “It’s matches of that type that we will be seeing in 2022, with the overarching point being a one-stop shop. Everybody’s moving to that kind of model.”

Other potential disruptors include all-cash purchase programs (25%) and “iBuyer” companies that make algorithm-based instant offers for real estate online (21%).

However, since the time of the survey, one of the biggest players in iBuying, Zillow, announced its departure from that market due to valuation challenges this year. But some mortgage professionals interviewed for this article said they expect iBuying to rebound in the next year. In light of Zillow’s failure, iBuyers still in the game are likely to make adjustments that address the algorithmic pricing concerns and bring them back in full force in 2022, Price predicted.

“I think they’ll nail this thing and get the valuation piece solved,” he said.

If that comes to pass, the likelihood of real estate companies becoming mortgage-industry business partners could grow in cases where the former don’t have in-house financing units. In upcoming years, they could increasingly serve as referral partners for lenders, and look to servicers to help manage their housing-related cash flows, Price said.

“Exactly how significant it’s going to be in the market remains to be seen, but the iBuyer model definitely is a disruptor and it’s here to stay,” said Price.

The extent of growth that will emerge among real estate innovators next year may depend on how public policy affects the market for, supply of, and financing conditions for low-cost homes.

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